EXPLORE LETCHWORTH AND BEYOND!

Explore Letchworth and Beyond! was developed in collaboration with Travel Alliance Partnership as a regional brand for the Wyoming County Chamber of Commerce to address a clear opportunity in the region’s tourism economy. While Letchworth State Park welcomes nearly 1 million visitors each year, research revealed that many travelers entered and exited the park without engaging with the surrounding towns, villages, and visitor destinations. The brand name and visual identity were intentionally designed to shift that behavior—inviting visitors to see Letchworth not as the end of the journey, but as the gateway to a broader experience. Through a bold, approachable visual system and a message rooted in curiosity and discovery, Explore Letchworth and Beyond! encourages travelers to extend their stay, explore past the park boundaries, and connect more deeply with Wyoming County and its communities.

Illustration by Andy Reddout