Brand Strategy, Design, and Visual Content
Win the hearts, minds and loyalty of consumers through extraordinary branding and communications.
Most businesses are so focused on their day-to-day responsibilities that they neglect to invest in their own brand, resulting in less-effective marketing, lost time and money, and consumers who don't have loyalty or love for the brand.
Craft breweries and wineries that don't have a process to stay engaged with their customers will eventually lose out to those who do—but most don't have the knowledge or in-house resources to create and manage a marketing communications plan.
People are won over by brands that delight. By products and experiences that make them feel an emotional connection. But, most brands blend in with all the others because they fail to differentiate themselves, and over time they become irrelevant.
Crafting A Brand creates attention-grabbing beer, wine and spirits labels, logos, websites, photography, video content, and print and digital marketing collateral for craft beverage producers and tourism destinations.
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Other Half Brewing comes to Rochester
Crafting A Brand captured the scene when Tap and Mallet hosted Brooklyn-based Other Half Brewing for one of their first Rochester-area can releases.
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Work
Craft beverage
TOURISM
CORPORATE AND HIGHER EDUCATION
VIDEO
