EXPLORE FINGER LAKES
Logo
Travel Guide
Photography
Explore Finger Lakes is a consumer-facing sub-brand of the Finger Lakes Tourism Alliance, a 125-year old tourism marketing organization based in Penn Yan, NY. I worked with the FLTA and a team of stakeholders in 2023 to create the new brand, a logo, their travel guide, and a library of new photographs to use across all of their marketing channels.
