GREAT CAMP SAGAMORE
Brand Identity
Great Camp Sagamore is a 125-year-old Great Camp and National Historic Landmark in New York State’s Adirondack Mountains. In 2021, I worked closely with the organization’s Board to create a new visual identity that honors its legacy while supporting modern marketing needs. The brand centers on a simplified graphic interpretation of the Main Lodge’s iconic red doors—an instantly recognizable detail that symbolizes arrival, welcome, and the enduring character of the property. This visual system was designed to be flexible and authentic, carrying seamlessly across signage, print materials, merchandise, and digital touchpoints, while maintaining a strong connection to Sagamore’s history and architectural heritage.
