Glenn Clark is a brand strategist, a designer, and the founder of Crafting A Brand, a branding and creative services consultancy in the Finger Lakes region of New York State. Crafting A Brand helps craft beverage producers “think beyond their beverage” and build long-lasting strategies to differentiate their products in today’s crowded and hyper-competitive marketplace. Crafting A Brand produces engaging brand communications tactics (like packaging, labels, logos, photography, tourism collateral, and more) that help consumers understand what’s special and unique about a brand. Glenn has worked at ad agencies in Boston, Syracuse and Rochester, and in 2001 he played an integral role in launching the Vine Design design studio to service Constellation Brands at the Partners + Napier agency in Rochester, NY. Glenn started his first marketing firm in 2003, and in March 2018 he rebranded as Crafting A Brand to serve clients exclusively within the craft beverage and tourism industries.

“I've lived in New York State most of my life, and I love its vibrant cities, small towns, wide-open spaces, and agricultural heritage. It's a great place to raise a family and run a business, and I find joy working with like-minded entrepreneurs who share my commitment to building robust wine, beer, and tourism economies. Cheers!”